We hacked Amazon by turning migrants' stories into products, so
people could read them while shopping.
ClientAuberge des Migrants
AgencyBETC
CopywriterMatthieu Bouilhot
Year2021
Key visuals
Posts — 12 hijacked product pages
01 / 12
Citroën AMI
Urban freedom without a licence, from age 14.
↻ Rotates on scroll
AgencyBETC Paris
DirectorManon Gaurin
CopywritersEllynore Attia & Nick Bakshi
IllustrationAlexandre Nart
Year2022
The Bus
Films
JudoThe Bathtub
Bowling
Key visuals — 3 prints, same DNA
Coca-Cola Olympics
Real Magic — a campaign for the Paris 2024 Olympics and the Milano Cortina 2026 Winter Games.
Agency — Ogilvy ParisPhotographer — Peter Funch
Key visuals
Badoit Réveille
A new visual identity for the iconic French sparkling water — where
fruit, bubbles and light dance in suspended gravity.
Badoit / DanoneAgency — BETCPhotographer — Fred LebainCGI — Antoine Magnien
CGI packshots
Selected work
Canal+ Series
Key art campaigns for four Canal+ original series.
Canal+Agency — BETC
Les Revenants
Key art campaigns for both seasons of the acclaimed French supernatural drama.
Canal+Agency — BETC
Key art — seasons 1 & 2
Vertical key art
Blanche Gardin
La meilleure version de moi-même — stand-up series key art.
Canal+Agency — BETC
Hippocrate
Season 2 — key art campaign for Canal+'s flagship medical drama.
Canal+Agency — BETC
Mobile
Borgia
Key art campaign for the final season of Canal+'s Renaissance epic.
Canal+Agency — BETC
Peugeot Senses
A sensory campaign for the Peugeot 3008 — let the drive take over your senses.
PeugeotAgency — BETC
Peugeot Senses
A sensory campaign for the Peugeot 3008 — let the drive take over your senses.
Agency — BETCDirector — Bruno AveillanPhotographer — Patrick CurtetCopywriter — Jean-Christophe LesnéCreative Director — Vincent Behaeghel
Print campaign — the four senses
Peugeot 2008
Print campaign for the new 2008 SUV — dynamic typography meets the storm.
PeugeotAgency — BETC
Peugeot 2008
Print campaign for the new 2008 SUV — dynamic typography meets the storm.
Agency — BETCDirector — Antoine Bardou-JacquetPhotographer — Patrick CurtetCopywriter — Jean-Christophe LesnéCreative Director — Vincent Behaeghel
Print campaign
Strength of Character
A bold campaign celebrating character and intensity for the iconic Belgian chocolate brand.
Côte d'Or / MondelezAgency — Ogilvy
Strength of Character
A bold campaign celebrating character and intensity for the iconic Belgian chocolate brand.
Côte d'Or / Mondelez · Ogilvy
Key visual & Biscoff series
Musée Carnavalet
Parisian life is back.
Musée CarnavaletAgency — BETCYear — 2021
Musée Carnavalet
Parisian life is back.
Brief: After months of COVID-19 lockdown, with shops,
restaurants, bars, theatres and museums all closed, the Musée Carnavalet —
History of Paris was one of the first public places to reopen. A long-awaited
reopening: the museum had been closed for five years of renovation.
The City of Paris wanted to celebrate it with an outdoor campaign
across the streets of Paris.
AgencyBETC
Year2021
CopywriterAntoine Gauquelin
Creative DirectorStéphane Xiberras
Campaign visuals
Peugeot Pro Range
Campaign for Peugeot's professional vehicle range.
PeugeotAgency — BETCYear — 2018
Peugeot Pro Range
Campaign for Peugeot's professional vehicle range.
Agency — BETCYear — 2018Director — Julien RocherCopywriter — Jean-Christophe LesnéCreative Director — Vincent Behaeghel
Key visuals
Schweppes 150 Years
Iconic Tonic. Celebrating 150 years of the world's most iconic mixer.
SchweppesAgency — BETC
Schweppes 150 Years
Iconic Tonic. Celebrating 150 years of the world's most iconic mixer.
Agency — BETC
Join the Goodness
A playful and joyful campaign celebrating the goodness of Babybel.
Babybel / Bel GroupAgency — BETC
Join the Goodness
A playful and joyful campaign celebrating the goodness of Babybel.
Babybel / Bel GroupAgency — BETC
Let's Reuse
Réemployons encore et encore — a campaign pushing France towards reusable packaging.
CiteoAgency — Ogilvy Paris
Let's Reuse
Réemployons encore et encore — a campaign pushing France towards reusable packaging.
AgencyOgilvy Paris
Archive
Crédit Agricole
Trajectoires Patrimoine
Discover your full potential — a film about life trajectories and the paths we choose.
Agency — BETCDirector — Martin Bourboulon
Sofinco Rebrand
A full rebrand for one of France's leading consumer credit brands — new visual identity, new tone, new motion.
Agency — Ogilvy Paris
Photographer — Peter Funch
Agency — BETC
Director — Bruno Aveillan
Photographer — Patrick Curtet
Copywriter — Jean-Christophe Lesné
Creative Director — Vincent Behaeghel
Agency — BETC
Agency — BETC
Director — Martin Bourboulon
